Lawson’s bread gives baby boomers tips on how to get their kids to move out

Lawson’s bread has launched a new online video campaign targeting the over 50’s market in Australia.

Fronted by Aussie comedian Trevor Marmalade, the viral series offers baby boomers unconventional tips to encourage their adult children to move out with the tag line, ‘It’s time to be generous to yourself.”

Mojo NZ told Mumbrella: “This may well be the world’s first viral campaign targeting babyboomers featuring babyboomers. (If not, it’s definitely the first with a hooker.) Boomers use the internet, they have Facebook pages, they watch YouTube. But no one is really catering to them specifically in the viral marketing world.”