Leading Australian fertility clinic appoints Today The Brave as agency of record
Independent creative agency Today The Brave has been appointed by Westmead Fertility Centre as its agency of record.
The full service agency will support the fertility clinic across strategy, creative, design, media, social and PR, to build brand awareness and break the silence around infertility.
“We are ready to flex our full service offering, showcasing the quality, accessibility and innovation of the centre,” said Celia Wallace, partner at Today The Brave.
“As Westmead Fertility Centre continues to lead and innovate in the booming reproductive space, we are looking forward to extending this innovation mindset into their creative, strategy and media activity.”
The fertility clinic’s chief executive, Dr Lindsay Gillan, said she looks forward to the new partnership.
“We are ready to tell aspiring parents about our effective fertility treatments, state-of-the-art equipment and a highly experienced team – the platform for success,” she explained. “I have been inspired by Today the Brave’s ambitious creative vision for Westmead Fertility Centre and I am confident that together, we will take the brand to new heights.”
The brand joins Today The Brave’s growing agency roster including Carnival Cruise Line, News Corp, and HOYTS, among others.
Earlier this month, the agency announced the appointment of Havas Host’s Alyce Gillis, who joined as head of strategy.
Her track record of leading award-winning campaigns in several spheres – creative, social, influencer, brand and PR – makes her an indisputable asset for the agency’s strategy offerings, according to founding partner, Jaimes Leggett.
“If our first year was about getting ourselves established in the market – recent months have been focused on supercharging our growth,” he said.
“It’s the perfect time to welcome Alyce into the fold.”
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Lauren McNamara is the associate editor at Mumbrella, covering the creative and PR beat. She joined in November 2022 as editorial assistant, after completing a Bachelor of Communications (Journalism) at UTS.
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Alyce Gillis
appointment
Celia Wallace
Dr Lindsay Gillian
Jaimes Leggett
Today the Brave
Westmead Fertility Centre
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