MLA to push on with Australia Day ad despite Aboriginal unease after leak of ‘early draft’ of script
Meat & Livestock Australia is understood to be pushing on with its plans for its 2017 Australia Day campaign despite a leak of a draft of the script causing apparent unrest amongst some in the Aboriginal community.
According to Buzzfeed, which leaked the script, the MLA’s creative agency The Monkeys is struggling to recruit Indigenous actors for the production because of scenes showing the first settlers arriving by canoe and another with former Prime Minister Kevin Rudd apparently making light of his apology over the Stolen Generation.
Mumbrella understands the leaked version of the script is a month old, with MLA describing it as an “early draft” which shows “one creative idea”. It is also understood Rudd will not be appearing in the finished ad.
Peter Ustinov once described Charles Laughton, as a man eagerly anticipating the next opportunity to be offended. There are such people, and the new minted phenomenon of Political Correctness, has provided an arena for them of unparalleled magnitude.
Hey Richard I’m gonna show up and steal your house and then tell you to laugh about it.
And steal your kids. Soooooo funny. Not.
Who leaked the script to Buzzfeed? Look at the website and you can see screengrabs from the Monkeys original script template, complete with their agency header. Surely that’s a fire-able breach of confidentiality, on either side.