Lego rolls out first local Christmas campaign from Ensemble

Lego has moved away from its traditional product led Christmas campaign to a more emotive, brand spot which sees a young boy struggle to find the perfect decoration to top his Christmas tree as the toy brand aims to evoke a sense of nostalgia amongst parents looking for gifts for their children.

Created by Ensemble, the spot sees a young boy decorating the family Christmas tree only to be troubled with what to put on top before his sister helps out by crafting a star from his Lego collection.

Lego marketing director Troy Taylor said: “The Build Your Lego Christmas TVC is a change in direction from our traditional product and theme specific Christmas messaging of previous years.