Leo Burnett uses own office window for latest WWF work

Leo Burnett Sydney is using its own offices for its latest selfie-inspired installation work for WWF Australia, a light display with a hidden message about helping the Great Barrier Reef.

The agency is leveraging its office’s close proximity to the Vivid festival in Sydney to create the campaign, which asks people to use their smartphones to unlock a hidden message in the LED display about saving the Great Barrier Reef.

While the central display board appears empty to the naked eye people using Android smartphones are able to view the message ‘The Reef’s biggest threat is invisible: Help us stop global warming. #FightfortheReef.’