Let’s scratch the surface of business supporting Roe
If brands want to uphold themselves as moral corporate citizens and leverage purpose for advertising, enough with the double standards, writes Charlotte Berry.
The Pro-Life movement has just pulled off one of the world’s most successful campaigns in history, with results worthy of a Cannes Grand Prix.
The case study writes itself: “Despite facing significant headwinds, with support for abortion never higher, we successfully eliminated the constitutional right to abortion. The strategy was two pronged: not only did we infiltrate the White House, we hijacked the President of the United States, leveraging our ambassador to stack the Supreme Court. Unprecedented! Then, applying grassroots deception, we fuelled local community groups to find their voices, spreading fear and propaganda on and offline
“The results? We overturned a landmark law, 49 years strong!
Thanks for the interesting article Charlotte, and good food for thought – Would be amazing to see the Pro-Life movement receive Gold for Effectiveness 😉 The overturning of Roe v Wade is actually symptomatic of the waning support for abortion, especially the push for abortions up to birth. Well-played calling out the double standards of brands too – Could the best option for businesses be to just stick to business?