Lexus dealers finalise shortlist on media pitch

May 19, 2014 1:47

The dealers for luxury car brand Lexus are thought to have finalised a shortlist for the media account, which is currently out to pitch.

The agencies believed to be on the shortlist include the incumbent TMS, who will face off against UM, the Mediavest side of Starcom Mediavest and fellow Publicis media agency Publicis Media, which is a sister agency to ZenithOptimedia.

As Mumbrella recently revealed independent media agency TMS is facing a fight to retain the account, with the pitch being watched closely by many in the industry as it is the first time in more than a decade that a part of the Toyota, Lexus’s parent company, account has been out to tender.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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