Lexus: the bold new feeling
Saatchi & Saatchi Sydney has released a new campaign for Lexus that targets the ‘trend-setting, technology-savvy, fast-moving, 35+ audience’.
Saatchi & Saatchi ECD Damon Stapleton said:“Let’s face it, we drive luxury cars because of how it makes us feel, so we thought it was important to find a way to share what driving a Lexus actually feels like.”
Credits:
I love this song… The ad – no’sa much
“We open on a Mermaid…”
I’m on a horse…
They should have watched Celebrity Apprentice. They might have learned something.
not classy enough for a Lexus commercial