Website launches to promote radio ads, CRA boss: ‘radio must fight hard for every dollar’

A new website, launched today by Australia’s commercial radio body, aims to highlight the benefits of radio advertising, illustrated by a range of campaigns.

Radio Connects, an initiative by Commercial Radio Australia, uses the campaigns as case studies to showcase to advertisers and media buyers information on target markets, campaign success stories and insights.

The site will cover the entire commercial radio market. Until now, Southern Cross Austereo has promoted radio advertising through its site Seeradiodifferently.com.

The major commercial sectors covered by Radio Connects include the automotive, banking, finance, charity, entertainment, food and beverage and retail sectors for both the metro and regional markets.