LG takes to testimonials to plug TVs too good to plug on TV

September 21, 2016 10:07

LG has tackled the problem of showcasing how good its TVs are to people watching the ads on not-so-good TVs with a new take on the testimonial.

The company has gone back to a tried-and-true approach to selling its sets, picking a number of families who own its latest model OLED TVs and having them explain why they bought them.

Angus Jones, general manager of marketing at LG, said the new approach was the result of an earlier campaign that featured people reacting to the TVs in Harvey Norman stores.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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