Lifestyle and youth publishers rate The Teacher’s Pet as cream of the 2018 crop
As 2018 draws to a close, Mumbrella asks Australia’s biggest lifestyle and youth publishers to reflect on their biggest stories and share favourites from outside their own four walls. No prizes for guessing which hit true crime podcast was the most popular.
Nicole Byers, editor-in-chief, The Australian Women’s Weekly
What was your best story of the year and/or your most impactful?
The most impactful story for us was our Natalie Joyce exclusive. This was a story the nation’s top television and newspaper teams had been chasing for months, but in a testament to the trust and credibility associated with The Weekly we were the only place Natalie felt comfortable telling her story. Coming as it did just weeks after her ex-husband Barnaby Joyce controversially went public with his staffer-turned-girlfriend and their baby in a tell-all television interview, public interest was huge. The story spread like wildfire resulting in 111 pieces of (organic) media coverage locally.
Part of Natalie’s decision to break her silence, and turn down big dollar offers elsewhere (her interview with The Weekly’s Lizzie Wilson was unpaid), was due to the fact it would run in our specially dedicated rural issue, featuring empowering and important stories from rural regions across the country.
