‘Stop the disconnect between customers’ journeys and your marketing’
Cooperate is a platform that allows businesses to visualise their path to purchase data, so they can see exactly where their campaigns are succeeding or failing. Here, Justin Cannon, its CEO and co-founder, talks through why integrating the two elements is so important.
The need for marketers to understand their customers’ journeys has become a hot topic in the industry. Why? Because delivering marketing that’s built to answer a customer need – at the right time and place – is the single most potent way to achieve business goals.
But the path to purchase has become more complex in the last five years. There’s more types of channels – social, email, online publishers, video channels etc – all of which require a unique approach. And each one adds another branch, or offshoot, to your customer journey. Moreover, there’s also been a lengthening of the consideration stage – between awareness and purchase – because the internet has empowered consumers to educate themselves.
Justin Cannon is Cooperate’s co-founder
The Cooperate platform brings together your customer journey, team activity and marketing performance to drive results that impact real business goals.
