LifeStyle Channel and [V] dominate ASTRA nominations
The Australian Subscription Television and Radio Association (ASTRA) has announced the finalists for its Industry Excellence Awards.
The list includes five nominations each for The LifeStyle Channel and Channel [V], as well as six for Foxtel and five for Austar.
The finalists are:
PLATFORM MARKETING
MOST OUTSTANDING MARKETING CAMPAIGN – SUBSCRIPTION SALES
- EOFYS 11, FOXTEL
- iQ Consideration Campaign, FOXTEL
- Try a New Life, AUSTAR
- $1 a day, AUSTAR
MOST OUTSTANDING MARKETING CAMPAIGN – SUBSCRIBER RETENTION
- AUSTAR for Business HD Sports Campaign, AUSTAR
- Christmas in HD, AUSTAR
- AUSTAR Rewards Trial, AUSTAR
MOST OUTSTANDING USE OF SUBSCRIPTION TELEVISION MEDIUM FOR A CONSUMER ADVERTISING CAMPAIGN
- Aussie – Selling Houses Australia, The LifeStyle Channel
- Jack Daniel’s JD Set, Multi Channel Network & UM (Channel [V])
- Nivea Visage and Australia’s Next Top Model Series 6, Multi Channel Network & OMD Fuse (FOX8)
PROGRAM AND CHANNEL PROMOTION
BEST ON-AIR PROGRAM PROMOTION
- Grand Designs: Imagine Building a Home Here, The LifeStyle Channel
- Australia’s Next Top Model – Series 6 Launch, FOX8
- Tough Nuts – Coming Soon, The Crime and Investigation Network
- Spirited Launch Campaign, W Channel
BEST OFF-AIR PROGRAM PROMOTION
- ZingZillas Series Launch, CBeebies
- Ben 10: Ultimate Alien, Cartoon Network
- Grand Designs Australia, The LifeStyle Channel
- Matthew Hayden’s Home Ground, The LifeStyle Channel
- [V] Guerilla Gigs, Channel [V]
MOST OUTSTANDING CHANNEL IMAGE SPOT
- Sci Fi Plus 2, Sci Fi
- Vancouver Winter Olympic Games, FOXTEL
- Get into UKTV, UKTV
- Honk if You’re Human, BBC Knowledge
- Channel [V] – For The Love of Music, Channel [V]
BEST SOCIAL/DIGITAL MEDIA PROMOTION
- Delhi Commonwealth Games Campaign, FOXTEL
- Grand Designs Australia, The LifeStyle Channel
- [V] Guerilla Gigs, Channel [V]
- [V] Oz Artist 2010, Channel [V]
BEST PR/COMMUNICATIONS CAMPAIGN
Awarded to the most creative and effective stand-alone PR or Communications campaign to promote an Australian subscription television channel, platform, program and/or drive subscription sales/subscriber retention.
- Bear Grylls, Discovery Channel
- Ben 10 Ultimate Alien 10.10.10, Cartoon Network
- Grand Designs Australia, The LifeStyle Channel
- Great Migrations Launch, National Geographic Channel
BEST MARKETING CAMPAIGN UNDER $50,000
- Ultimate Alien Hunt, Cartoon Network
- The Big Report, The Weather Channel
TECHNOLOGY
MOST OUTSTANDING USE OF TECHNOLOGY
- Vancouver Winter Olympic Games, FOXTEL
- weatherchannel.com.au Relaunch, The Weather Channel
- Australian TV’s First Ever 3D Sports Broadcast, FOX SPORTS
MOST OUTSTANDING USE OF INTERACTIVE TELEVISION
- Australia’s Next Top Model – Chat On, FOX8
- Vancouver Winter Olympic Games, FOXTEL
The Awards will be announced as part of the ASTRA Conference on March 29 in Sydney.
