Linkedin ‘vibe shift’ behind key trend in reputation management

Linkedin has quietly evolved into an important comms channel as professional and private lives merge, according to a new report that pulls out key reputational trends.

The report from We Are Social also advises businesses to tread the line on diversity initiatives, be prepared for a general lack of trust, and treat internal business communications as external.

We Are Social CEO Suzie Shaw took Mumbrella through the report ahead of the launch of a new reputation management practice the agency is undertaking with comms veteran Paul Edwards.

The reputation blitz comes after the social agency repeatedly encountered clients whose social data requirements morphed into reputation management and on to corporate communications.