Live blog: Tuesday, September 9
Welcome to Mumbrella’s live blog, our daily roundup of what’s happening in media and marketing.
Top Stories:
- Mondelēz innovation head Pete Mitchell: Media agencies need to ‘grow up’ and stop arbitrage
- Virgin Australia puts cabin crew at centre stage as it takes brand battle to Qantas
- P&G in hunt for new marketing head after departure of Yasuhiko Iida
- Choice targets disparities in cost of streaming content in Australia
- Betfair appoints Mario Garrido from Village Cinemas to head up marketing
- TV ratings: Big Brother 2014 debuts with 1.067m audience
- Dr Mumbo: Bonds v Urban Dictionary; Need a loan? Ask Kyle
- Opinion: Looking at social media influencers and the power of cool
- Credit Where It’s Due: Lee Lin Chin, a newsreader with gravitas and comedy genius
3.48pm – From the Media Watch Twitter account:
2:51pm – There are a few new pieces of creative work around today including Quit Victoria’s anti-smoking campaign looking at triggers, new ads from Optus featuring comedian Josh Thomas and a BMF campaign for Amaysim. Virgin Australia has also got some new creative that puts its staff at the centre of a strategy to build an emotional connection with travellers.
