No place like home – local news reaches broad audience segments
Local news has one massive advantage over wide-reaching national publications: it truly knows who it’s talking to. Here, News Corp Australia’s Neil Robinson and Heidi Sayers explain how local – and the targeted advertising it provides – is here to stay.
Despite what some headlines would have you believe, local publications remain the glue that holds the nation’s communities together.
Take The Chronicle in Toowoomba, for example. The publication has 15 editorial staff – more than double any other local newsroom in the region. It covers everything from local sports stories to school news and local council updates to locals having their say on our political leaders. It’s alive and well both in print and online, reaching 78% of the population.
News Corp Australia’s Heidi Sayers speaks at Come Together in Melbourne
Each month, more than 16 million Australians consume news and information across our suite of digital and print brands – more than any other media group in Australia.
Gee what an unfortunate article. For those of us in Western Australia, the last 24 months have seen the distribution halved for our local community newspapers distribution and many publications closed, with a huge amount of redundancies. Advertisers have not embraced the digital revolution when asked to rebook a campaign. Sure the flat economy has a lot to do with it, You would think Neil and Heidi would be acknowledging this, but I fear too many clients have already been burnt.