‘Location Matters’ in new Domain outdoor display campaign
Real estate website Domain has launched its autumn campaign which celebrates the best Australian locations to live.
The outdoor-focused ‘Location Matters’ campaign is the biggest to date for the property website.
The photographs, captured by aerial photographers Salty Wings as well as Domain’s internal creative team, feature the diverse locations consumers can research to rent and buy properties at across Australia.
This is a generic campaign – great if you’re the market leader but Domain is not. As a challenger brand to REA you need to be competitive and highlight why consumers would choose you – that’s marketing 101 sorry
Nice work Domain. Completely fresh and smart. I only use the map search on their app. Come along way in messaging.
PS marketing 101 – from what we hear Domain doesn’t look at REA much these days. In fact it’s the other way around!
Location does matter. I purchased a run down shack near the beach in Melbourne that everyone laughed about for 465,000. We’ve rented it non stop to randoms and spent hardly anything. 9 years on, we’ve just put it on the market for 1.75 million.
Interesting