Location Sciences launches in Australia to combat inaccuracy of 40% of location data vendors

Data intelligence company Location Sciences has launched in Australia, offering to verify campaign location data for agencies and their clients. According to a study it conducted, 40% of location data vendors are inaccurate, and 36% of GPS signals fraudulent, in some way.

The company, whose local operations will be headed up by Rupert Pay, looks at whether ads land where they are intended to and whether fraudulent data impacts campaign results.

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