Long tail marketing for tech no longer means queues around the block
The days of tech companies luxuriating in sales off the back of pumped-up product launches are ending. Facebook ANZ’s director tech industry strategy, Jason Juma-Ross, believes marketers need to take a new approach to launching successful products today.
When you picture a tech launch you almost certainly think of Apple. It’s the late Steve Jobs on stage announcing the iPhone, or kilometre-long lines of people camping out amid a clamour to get their hands on the latest device.
Facebook ANZ’s director tech industry strategy, Jason Juma-Ross
This format set the tone for a generation of manufacturers. Others quickly followed suit, turning the mundane launch of tech widgets into a cultural phenomenon. For almost a decade these launches were the catalyst for explosive sales of tech products.
