Lord Nelson Brewery raises the drinking age via H+C

Lord Nelson Brewery is standing up against the beer culture of the youths to reject shoeys, fruity sours and beer cocktails, in favour of a simple and refined, well-crafted beer via Howatson + Company.

The campaign is the second piece of new work to launch from the agency in as many days, after yesterday’s GMHBA campaign.

Positioning the brewer’s Three Sheets Pale Ale as a premium beer that should be reserved for those who appreciate, the work leverages 35+ labels across the product’s retail and in-venue presence.