L’Oréal welcomes M&C Saatchi Group to agency village

M&C Saatchi Group is the latest addition to L’Oréal Group’s agency village.

As part of its appointment, M&C Saatchi will create campaigns – both creative and strategic – for L’Oréal’s brand portfolio – a catalogue that already contains well-known beauty brands such as Maybelline, Lancôme, Nyx, La Roche-Posay, Kiehl’s, L’Oréal Paris and Garnier.

The partnership is expected is bolster the creative agency’s relationship with Garnier, while further improving L’Oréal’s in-market status and consumer engagement.