Lynx partners with Australian Red Cross Blood Service to encourage men to donate

Miranda Ward

March 4, 2014 12:16

Lynx has partnered with the Australian Red Cross Blood Service to encourage men to donate blood in the lead up to World Blood Donor Day on June 14.

The campaign follows on from Lynx’s ‘Make love not war’ campaign which first aired at the Super Bowl, and is designed to promote the new product ‘Peace’ as they ask Australian guys to participate in the Lynx Peace project through making the “ultimate demonstration of love and donate blood in the name of peace”

Wallabies star and Lynx Peace project ambassador Adam Ashely-Cooper fronts the campaign which is set to launch on Wednesday.

https://www.youtube.com/watch?v=pU5gavc-S4k

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

Topics

Lynx Mindshare

1 COMMENTS

Rob R 4 Mar 14

Love it! Well directed, getting a sports star to deliver a performance like that is no mean feat. A tick on the nice list for Unilever after getting belted by the Checkout last week,

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