Mad Mex challenges Aussie perceptions of ‘greasy cheesy’ Mexican food
Mad Mex, the restaurant chain that surprised Australian diners with the launch of a 1kg burrito in May, has launched a new campaign that argues that only Mad Mex does authentic Mexican food.
To enforce this idea, the campaign – titled Autentica Mexicana – has been led by a radio ad that was produced in Mexico.
The company’s founder Clovis Young said: “A large part of the reason I started Mad Mex four years ago was the absence of authentic Mexican food in Australia at the time.”
Mad Mex is mad if they think they make authentic Mexican food.
Mad Mex is about as authentic as my “Greek” salad I got from a fish shop today.. also promotions aren’t the best way to promote authenticity.
Idea – stick with weekly specials…
Mad Mex is the greasiest food I’ve eaten outside the Colonel’s establishments
I think Mad Mex is fantastic and tastes just like the food I had in Mexico just 6 months ago!
Pepsi Max = authentic Mexican liquids
That radio ad would have been so much better without the tag. Pretty sure people can joint the dots themselves. Vanilla execution of what could have been a Cookies n Cream idea.
For authentic italian cuisine, try pizza hut! …Mad Mex is far from fresh and further from authentic.
Guzman y Gomez is closest I’ve had to authentic Mexican in Australia.
Clovis Young sounds like a gringo.
The funniest thing is that i bet half you you commenting have never even had traditional mexican food more than once on a holiday. If you can tell me what real Mexican food should be then you can talk!
viva mexico
I dunno how authentic it is but it sure is tasty.
They seem to be popping up new outlets all over the place, I guess a lot of people seem to like their food.
I have no idea what ‘authentic’ mexican is, but mad mex is lush. i love it. tastes pretty fresh & yum and on par with what i’m getting in great sydney mexican restaurants.
there are so many mexican chains popping up at the moment. mad mex, guzman, salsa’s and others. wonder who’ll win the mexican votes?
Max mex – best burritos in sydney
Jade – you’re talking about Old El Paso yeah. That stuff is authentic, at least the ads feature Mexican labour.
MadMex is a very, very poor second to Guzman y Gomez.
Simon Dell
http://www.TwoCentsGroup.com.au