Mad Mex joins forces with Liquid Death as 1kg burrito returns, with launch campaign from Connecting Plots

Mexican quick service restaurant Mad Mex is celebrating the return of its 1kg burrito, teaming up with cult water brand Liquid Death to give away free burial plots for those who will inevitably enter food comas, via a campaign from Connecting Plots.

Back for a six week promo until July 21, the double-sized burrito will come with a free can of Liquid Death – promised to “murder both your hunger and your thirst” – and customers can enter a draw to win their own personal plot of land in a cemetery.

Aiming to start the brand’s journey to bring the ‘mad’ back into Mad Mex, the campaign hopes to drive foot traffic and sales during the limited period.