Managing a creative agency on a four-day work week: The challenges and wins after two years
As the only creative agency included in the AUNZ trial of a four-day work week, Melbourne-based Your Creative Agency has had an interesting two years. Having managed to successfully implement the new working structure, managing director Lauren Crystal reflects on the biggest challenges and wins.
When I tell people we’ve been running a four-day work week for two years, the reactions are always the same: ‘It must be amazing for creativity and productivity!’
Yes, it has its perks, but the reality is much more complex.
Two years in, I can confidently say we’ve not only grown our staff headcount, but we’ve also achieved consistent profitability. The four-day work week is now a core part of our business culture, but it’s not without challenges.
If you’re curious about making the leap, here’s what we are learning – the surprises and the challenges.
Wow, looking at the website – majority of clients seem to be taxpayer funded government agencies – no wonder they enjoy a four day week work week! – Enjoy smirk emoji