Mark Holden quits PHD Australia for global strategy director role

Tim Burrowes

December 6, 2010 8:55

Mark Holden, one of the architects of the re-engineering of Total Advertising into PHD, is to become the network’s global strategy director, the agency announced this morning.

Holden’s move comes 48 hours after the agency was highly commended in the media agency of the year category at the B&T Awards. He will be replaced by MD Toby Hack who joined the agency from the Nine Network last month.

According to the PHD announcement Hack will take on responsibility for new business and agency growth.

Holden, who arrived in Australia in 2007 with the brief of setting up PHD in the country, will continue to work with key Australian clients as part of his global remit.

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.