Marketers becoming more digitally savvy, survey claims
Australian marketers are becoming increasingly sophisticated in their approach to digital marketing and are using it to build brand equity in addition to driving sales, a survey has claimed.
Research carried out by Qualtrics suggested a level of digital marketing adoption that surprised advertising retargeting specialist AdRoll, which commissioned the study.
According to the survey of 200 marketers, seven out of 10 are using retargeting strategies to raise awareness of their brand while a similar number said they intend to crank up their retargeting spend over the next 12 months.
You would hope so wouldn’t you?
One of the best marketing leads I have ever met is a qualified accountant and more savvy than most when it comes to ‘digital’.
Do modern day marketing teams need to be analytical first, ahead of any spray and pray? I think they do and I think that is you are savvy, you can reap the rewards in a very big way.
Tech savvy only with the basics else rubbish. Time and again, Australia seems to fail with marketing, advertising and media. So much research from various authorities within the country and from outside that mention these with statistics as well. Latest one, even showed how Australia is still way behind in content marketing.