Marketers need to see the opportunities presented by cancel culture
Whatever side of the debate you are on, there’s really no ignoring cancel culture, such is the prevalence it has gained over the past three or so years, writes Atomic 212° client lead Emma Macey.
Few words incite such a range of negative emotions – disgust, anger and more than a little fear among them – as ‘cancel culture’.
Since 2019, this alliterative pair have stoked both ends of the political spectrum, with backers saying it gives those on the margins of society a chance to make their voices heard and finally end some ignorant and ill-conceived ideas people have about them, while at the other end it’s shorthand for ‘political correctness gone mad’.
Whatever side of the debate you are on, there’s really no ignoring cancel culture, such is the prevalence it has gained over the past three or so years.
