Marketing budget under recessionary pressure? Don’t discount the brand-building impacts of SEO

Marketing budgets are being squeezed and shrunk and scalped.

The cost-of-living crunch has forced many people to keep the lights off, use Afterpay to buy groceries (the cost of food and non-alcoholic drinks jumped 8% year-on-year in February), and battle with skyrocketing interest rates (you only need to look at the Reserve Bank’s string of 10 rate rises in a row), rabid rent increases (4.8% year-on-year in February) and surging electricity prices (up 17.2%). 

During such economic headwinds, businesses big and small inevitably search for opportunities to cut costs. CMOs need to ensure their marketing budgets are working harder than ever, especially when nearly half of Australia’s business leaders believe a recession is likely this year.