Marketing jobs are radically different in 2019 – but some employees can’t keep up
A revolution in how we consume media has turned advertising on its head, but recruits of all levels aren’t being trained in essential new skills.
Keeley Pope understands better than most how jobs in Australia’s media and marketing have changed over the last decade. A recruiter with 25 years experience, she deals first-hand with exasperated employers who require new starters to have mastered a breathless list of digital skills. “Today, you’ve got to be able to go from editing a video one minute to analysing data the next and then briefing into a post-production house afterwards,” she says.
In fact, that’s just the start of it. Marketing roles in 2019, she explains, can also encompass social media strategy, paid content, e-commerce, app building, project management as well as skills in Photoshop, CMS and copywriting. “Even the mid-level roles are very much hands-on,” she adds. “Now, marketers are publishers in their own right, too.”
Russell Easther teaching Mumbrella’s digital training course
Digital Essentials is a two-day Mumbrella course that expands students’ knowledge and understanding of digital strategy.
