‘Marketing needs to own the customer experience’: Adobe’s Nicholas Kontopoulos on why the role of the marketer needs to evolve
Ahead of a live webinar broadcast Nicholas Kontopoulos talks through the rise of experiential marketing, brand utility as a guide to marketing strategy, and why the role of the marketer needs to evolve – arguing that adopting a customer lens will be the brand-building endeavor of the future.
In a live webinar on Tuesday, 18th of February at 12 pm Nicholas Kontopoulos will share his insights and predictions for the future of marketing. Appearing alongside ON24’s Tim Johnston, Kontopoulos will discuss the convergence of technology with changing consumer behaviours and how marketers can harness new technologies to create consumer experiences with resonance. To register, click this link.
Nicholas Kontopoulos Regional Head of Apac and DX Commercial Marketing at Adobe
Experiential marketing today means the blending of the physical and digital worlds. It means asking ourselves how we bring together different touchpoints and how we do so in a way that delivers a meaningful experience for the customer.
Ultimately, experiential is about understanding the problem the customer is trying to solve and engaging them on that journey, in a way that creates the right level of experience – whether through digital, physical or combined touchpoints. That’s the real challenge that we will be tackling in the webinar.
Marketo Engage, part of Adobe Experience Cloud, is a complete solution for lead management and B2B marketers looking to transform customer experiences by engaging across every stage of complex buying journeys.
