Matildas smash TV ratings records
The Matildas’ agonising 3-1 loss to England in the Women’s World Cup semi-final drew the largest 5 City Metro audience seen in at least two decades, with just shy of 4.5 million people tuning to the game on Seven across the five capitals.
1.4 million viewers watched in Sydney alone, with 1.38 million in Melbourne catching the action.
The pre-game and post-game also drew hefty crowds for a Wednesday night, with 1.85 million, and 1.79 million viewers, respectively.
Overall, the game reached an unprecedented 11.15 million Australians, drawing an average national audience of 7.13 million, across Seven and 7plus: 6.17 million viewers on Seven, and another 957,000 viewers on 7plus.
The match was the most-watched TV show since OzTAM started its audience measurement system in 2001.
It has to be noted that OzTAM doesn’t capture out-of-home viewing figures, at pubs, clubs, and the numerous live sites across the country – not to mention the 75,000 Aussies in the stadium.
The Australian team’s 3-1 loss to England had a national average audience on Seven and 7plus of 7.13 million, making it the most watched TV program since the OzTAM audience measurement system started in 2001. (OzTAM does not capture out-of-home viewing at live sites, pubs, clubs, stadia and so on.)
With close to a million people tuning in through 7plus, the match was the most streamed event ever in Australia.
“Australia was captivated last night as the Matildas played their hearts out and did us all proud,” said managing director of Seven Melbourne and head of network sport, Lewis Martin.
“Although their FIFA Women’s World Cup 2023 journey ended last night, the Matildas have re-written the history books and captured the hearts and minds of the nation with a performance that is sure to inspire generations of Australians for many years to come.
“Seven is beyond proud to have played a part in bringing Australia together around our screens, as the Matildas’ performance captured the Australian spirit like nothing we have seen in decades.”
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Nathan Jolly is the Features Editor at Mumbrella. He joined the team in July, 2023.
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Survey sampling is a very common statistical modelling practice. Their panel is representative of the population.
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“Although their FIFA Women’s World Cup 2023 journey ended last night…” – no, they still have to play on Saturday for the third position. Is channel 7 aware of this?
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What were the streaming figures for optus?
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The Block – wasnt that on last night?
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How are the 4.5 million people calculated?
OzTAM TV ratings are based on actual viewing behavior of ONLY 5,250 homes with data boxes, so where does the other numbers magically come from?
things that make you go hmmmm…
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How is the 4.5 million people calculated?
OzTAM TV ratings are based on actual viewing behavior of ONLY 5,250 homes with data boxes, so where does the other numbers magically come from?
things that make you go hmmmm…
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Except for the growing and gigantic segment of australia that doesn’t watch any digital TV and only streams. OZTam represents the viewing habits of people who regularly watch TV, but most people DON’T regularly watch TV.
Its extremely flawed these days.
Go look at Samsungs ACR data, linear makes up a tiny% compared to streaming.
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Don’t really watch TV these days. Installed 7+ and streamed it via Chromecast to the tv just for this event. Not surprised the figures were off that chart.
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What were the Optus numbers?
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