M&C Saatchi wins back NRMA Insurance
Seven years after losing the creative account for NRMA Insurance to Whybin\TBWA, M&C Saatchi has recaptured the business.
The brand won multiple plaudits in both creative and then effectiveness awards shows for its campaign by Whybin which saw a car created out of the parts other insurers refuse to insure as standard.
However, Whybin went out of the creative pitch at an early stage during the tender which kicked off earlier this year, opening the door for M&C which has been actively searching for some substantial new business after losing David Jones to Whybins at the end of last year.
The brief sees M&C, which has hired a raft of new talent in recent months including planner Justin Graham from Droga5 and Ben Cooper from The Monkeys as head of innovation, covering the NRMA, SGIC and SGIO brands.
Still formidable after all these years.
They are tough competitors on any pitch list.Well done guys!
We can all RELAX now
Grats to all involved … must have been a massive team of people, new and old, all pulling together. Vintage M&C Stuff!
Big win from a big team. Well done.
T’his is an impressive win. The big guns at M&C fired up.
Commiserations to TBWA and congratulations to M and C.Both good shops.Pity there had to be a loser hear.
Anybody know who else lined up for it?
M&C are formidable pitch opponents. Congrats guys.
They have made a heavy investment in talent at M&C, it’s now starting to pay big dividends.
Was between M&C and Host.
Whybins bowed out a while ago
You moved from dinosaur A to dinosaur B, have fun with doing the same things with different people who are all the same as those people you just moved from.. insanity at it’s highest level
,Whybins didn’t ‘bow out ‘Pitch..they didn’t make the final round.
What Jimbo said.