McCain celebrates diverse families in campaign from DDB Melbourne
DDB Melbourne has created a new campaign for McCain that celebrates the various shapes, sizes and structures of the modern family unit.
The 30-second spot will be followed by a number of six-second ads, focusing on different family structures, including those with same-sex parents, working mothers and stay-at-home mothers.
The campaign is a localisation of the UK campaign of the same name that was created by DDB sister agency Adam & Eve.
We want our strategy back.
So woke!
But forgot the transgender parents.
And the mother in the hijab.
Are you so deeply offended by showing support to minority and discriminated groups that you feel the need to incessantly comment in a completely unconstructive way on every piece of work that isn’t involving two straight Christian people? It seems to be a Mumbrella thing, the army of arseholes with their Tony Abbot style opinions – representing a view that is outdated and not supported by the majority of the country.
Given you probably work in media, you should spend some time to get to know your audiences better.
Take it for what it is. A brand that understands that no family make up is as it was – and we as a society are all the better of for it. No need to get antsy, its definitely a positive step forward for McCain i reckon.
Offensive material