‘Remember yearning for a beige mini-van when you were young?’: Jeep promotes its Wrangler model
No child grows up dreaming of owning a beige mini-van.
That’s the message of the latest Jeep campaign which positions its Wrangler range as the car you’ve always wanted.
The campaign, by Cummins & Partners, shows a young boy dreaming of his beige mini-van – falling asleep in a mini-van-shaped bed with his toy car, and building his go-cart to represent the family vehicle – something the brand says would never happen.
I grew up dreaming about a go-kart instead.
Setting that child actor up for bullying, parents should have thought about him before the $