McCann regional boss Charles Cadell: this time next year, we’ll be a top three agency
Charles Cadell
McCann’s regional boss Charles Cadell expects the ad agency network’s Australian operation to be a top three agency by this time next year.
He said the agency, which has recently had its first anniversary since the merger with Smart in a reverse takeover, is “chalk and cheese” compared to the McCann of old.
“The issue pre-merger was growth,” Cadell told Mumbrella. “We just weren’t winning new business and bringing in revenue. So any improvement would only come about by squeezing costs. You can only do that for so long before the product starts to suffer.”
Remember when McCann said they were going to create the most talked about ads of the year a few years back. Didn’t go so well…
Some award winning work for a paying client, good deeds and all aside.
I do love when a group comes out and congratulates themselves in the best interests of themselves. I’m also sure the local guys love it when the highly paid “regional HELP” make large promises on their behalf in the press. Top 3, love it.
Best of Show at MADC for V-Line. There you go.
Isn’t McCanns secretly a big retail shop furiously pounding the age-old retail drum but boldly declaring that they’re creatively driven? (Actually, now that I have read what I have just written, it sounds like virtually every agency in town.) On a positive note, Charles Cadel has a patriotic Aussie name and better hair than Hamish McLennan, so they have half a chance.
Haven’t we seen this press release before…. A few years back?
This is only for staff retention and new hires. Look at agencies like HAVAS / Euro and what they’ve done without making these bullshit claims.
Charles baby, it’s Ben LILLEY.. Not Willey
I would be very surprised head office can stop propping up the local business financially in three years time, let alone being ranked top three.
Is that a flying pig I see before me?