McDonald’s reveals eight-metre burger in new ‘Big Big Mac’ campaign

January 25, 2017 1:25

McDonald’s has released its Australia Day campaign by revealing a new ‘Big Big Mac’ statue which will be unveiled in Tamworth tomorrow.

The integrated campaign, developed in conjunction with DDB Sydney, Eleven, OMD and VML Australia, aims to remind Australians just how famous the Big Mac is as well as highlighting the burger’s fresh produce, which is grown by local farmers.

The advertising encourages people to eat their burger ‘Down Under’ style, flipping the burger upside down and taking a snapchat to honour the local farmers involved.

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Abigail Dawson

Abigail Dawson was Mumbrella's senior content journalist covering event content. She left Mumbrella to move into an agency role in 2020.

Topics

Big Big Mac DDB Sydney Eleven McDonald's OMD Tamworth vml australia

2 COMMENTS

snakenavel 27 Jan 17

cows?

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Wakeup38 31 Jan 17

Can we have a follow-up article on why they took it down after just 6 days (it was supposed to be up for 2 weeks) after the public backlash in Tamworth, preferably with comment from McDonalds and the people involved in the PR and logistics?
It would be very interesting to hear their take on it, and what if any lessons have been learnt.

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