Meat & Livestock Australia’s diversity work wins at Multicultural Marketing Awards

December 7, 2016 11:59

Meat and Livestock Australia’s (MLA) controversial spring lamb ad which called on Australians to come together over lamb has won the People’s Choice award at the 2016 Multicultural Marketing Awards.

MLA won the People’s Choice award at the 2016 Multicultural Marketing Awards

The ad, by The Monkeys, opened with the statement that too many “perky white males” were contributing to a lack of diversity on TV screens.

It went on to feature people from diverse backgrounds, including Indigenous Australians, Indians, Greeks and people from the LGBTQI communities.

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Simon Canning

Simon Canning was Mumbrella's marketing and advertising editor from 2015-2017. In a career spanning journalism and communications over more than 30 years Simon has become one of Australia’s most respected analysts and commentators on the advertising, marketing and media industries. A regular commentator on radio and TV, Simon has also worked in media in the US and UK .

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