Media agency experience helped keep Pedestrian alive say founders

Pedestrian’s founders have credited their years at media agencies as helping to keep the pop culture site alive and helping it evolve as the publisher looks set to launch its next segment Pedestrian Help.

Last night Pedestrian was named as Media Brand of the Year at the Mumbrella Awards.

Co-founders Oscar Martin and Chris Wirasinha started their careers in media agencies, with Martin working as a media assistant at UM. 

Speaking to marketing students at GroupM’s MGrad stream of Mumbrella360, Martin said the business was born in spare rooms at their parents houses: “Our mums and dads let us take over a section of the house and we literally started doing all-nighters.