Media Mayhem: Adam Furness – ‘We are more connected than ever, yet somehow more isolated’
These are interesting times, and the challenges faced by Australian marketing and media are frequently diabolical. There is always opportunity in a crisis, but rarely a single solution that is easy to see. Many are worried, searching for answers, and seeking guidance from our best thinkers. At Mumbrella, we want to interview industry leaders to understand their insights and learn how they handle the challenges and structure for the future. We hope this can help inspire our industry to trade through the storms and deliver the best work on the global stage.
In this week’s Media Mayhem, we speak to impact.com managing director, Adam Furness.
How is the operating environment impacting your team, clients and partners?
The bearish market is certainly turning up the pressure. Right now, most people in the industry are being asked to do more with less, which means stress and uncertainty are prevalent.
We’re fortunate at impact.com to remain in growth mode, but we’re certainly being more careful and considered with our investments. Plus, it’s important to remember that reading about industry-wide layoffs can cause jitters, particularly for younger staff members who are experiencing their first industry down-cycle.
In a stressed-out market, opportunities for time-out, creativity, and fun can take a hit, so I’m currently focused on ensuring we continue to find ways to stay engaged and connected with our clients, partners and each other. Whether it’s organising a team meeting at a park, sharing a laugh, or simply taking time to check in on clients and partners to ensure they’re doing well – it’s about finding joy in the process, without necessarily spending a fortune.
