Media Mayhem: Chris Freel – ‘Make brands unmissable, make public spaces better’
These are interesting times, and the challenges faced by Australian marketing and media are frequently diabolical. There is always opportunity in a crisis, but rarely a single solution that is easy to see. Many are worried, searching for answers, and seeking guidance from our best thinkers. At Mumbrella, we want to interview industry leaders to understand their insights and learn how they handle the challenges and structure for the future. We hope this can help inspire our industry to trade through the storms and deliver the best work on the global stage.
In this week’s Media Mayhem, we talk to oOh!media’s group sales director, Australia, Chris Freel.
How is the operating environment impacting your team, clients and partners?
It is a very short term and competitive market. You’ve got to be on your A-game all the time. From our perspective, we feel the pressure that comes from agencies, and they feel the pressure that comes from clients. It’s our job to absorb that and be the trusted advisors for our agencies and clients, by continuing to provide great solutions and excellent service. So, that’s our focus – control what we can control, what we do really well, which is providing best in class solutions for our clients.
What changes are you seeing in consumer behaviour and preferences?
For consumer behaviour – I think people are tightening their belts a little bit more and they’re being more selective with how they spend their dollars. It’s been a pretty tough year for a lot of people so they may not be going out and splurging as much as they once would have, instead they’re actually being quite selective on doing the things that give them joy and pleasure.
