MediaCom extends its relationship with Westpac and Canon

Media agency MediaCom has won two pitches for the digital components of the Westpac and Canon accounts, Mumbrella can reveal.

The agency has picked up both the Westpac Group’s affiliate business and parts of the Canon Australia digital account following two competitive pitches.

Both are existing clients of MediaCom but the wins see the GroupM agency expanding their digital services for both clients. These include the lucrative digital acquisition services for Westpac with SEM, display and affiliate marketing, while for Canon the company takes on social media and search engine optimisation.

“We are very proud of what we have achieved thus far in deepening our product to support our diverse client needs,” said Mark Peijic. CEO of MediaCom.“Authentic diversification is an important investment so we are pleased to see our planning and passion for it working well. Our ambition is always to provide our clients with the best possible solutions, and as this space is ever evolving it’s critical we stay ahead of the game to support them well,” he said.