Mediavest poaches Peter Butler from IPG Mediabrands to lead new Melbourne push

The Mediavest group has picked up IPG Mediabrands managing director Peter Butler to spearhead its launch into the Melbourne market. 

Butler was set to take a “consulting role” at Mediabrands after the agency group picked up ex-Mediacom boss Mark Pejic to lead its Melbourne operations as part of a national reshuffle.

Sue Squillace has also been handed a promotion in the move, with the new title of managing director of Mediavest Australia, having set up the Sydney office of the Starcom conflict shop last year.

In a statement Starcom Mediavest Group CEO Chris Nolan said: “The Mediavest launch in Melbourne is a continuation of the growth and diversification of the Starcom Mediavest Group, designed to deliver close collaboration and personalised service across our client and publisher partners.