Meet Zoo Weekly’s women-hating, anal sex-obsessed readers

Amen brother! So good to see you criticising zoo magazine for what it encourages – humiliation and dehumanisation of women. It’s quite absurd.

Unfortunately, we have to share the streets with these morons.

Hey Tim, I get it that you have it in for Zoo, and see yourself as some kind of misogyny-fighting vigilante, but really – is this how you spend your time?

Scouring Facebook for things that outrage you, finding them in really obvious places, and then letting us all know how shocked you are to find out that a lot of people are dipshits?

In fact, your examples don’t even hold up that well. Most of the comments, although clearly from nuff-nuffs both male and female, seem to be directed at Kim Kardashian herself, rather than a hatred for women in general. Aside from a few comments that are in bad taste (what I might find bad taste others may not) most could be construed as people attempting crude humour, or to deride a celebrity figure.

Will you be providing your services for all Australian Facebook represented brands, or just the ones that have scantily-clad women on them?

Cheers,

Kenny

Thank you for calling them out. Keep up the good work.

I’d be really interested to hear the Zoo editors response to this.

We can all get caught-up in the PC debate here, and, yes, some of those comments are totally abhorrent. However, it’s clearly a magazine that caters to the lowest common denominator (and there’s plenty of products that do that.) I do wonder how ZOO survives; it must have advertisers running an absolute mile and, with its reputation, you’d think most men would think it an utter embarrassment to be seen in public with the thing. I can only assume it’s incredibly cheap to produce – stuff nicked off the internet, girls who send their own photos in, all done by an editorial staff with more acne than sense. But if you don’t like it, don’t go hunting their Facebook page, I guess….

Love your punch line. Yes they are asking for it … Inciting is the word I might have used however.

Uh Kenny, would you be kind enough to let us all know what suburb you live in please? I’m recckon there are quite a few of us who’d like to ensure we never move there.

Cheers mate.

I figure it’s only a matter of time until Zoo goes the way of Ralph and FHM magazines. Can’t come soon enough.

Hang on – isn’t this just blaming the victim?
What if these images had been posted by an actual woman, of herself – would we say that she was “asking for” these horrible comments?
Surely Zoo has the right to express themselves without being accused of provocation.

I’ve never heard of this Zoo. I will look into it after this. But reading these guys foul comments I couldn’t help but laugh. These are young people. We need to ask ourselves why. A product of society? There are things in society that encourage this sort of thing? Ok. Now, ask yourself could there be another reason that might cause this bitterness towards women?

Have they had a bad experience with women? Women don’t tend to be as offensive with crude words, but still can be very, very nasty and hateful. Girls don’t grow up sorting things physically, but with words. So by the time they are adults they have their nasty fine tuned. It’s their only weapon. Guys can’t compete, can’t punch, so resort to this.

Finally can I say women need to take some responsibility for these things. As an example, as a man we are told by many women that they love “bad boys”. So what message does this send to our men youth. To be good, or bad?

so what about all those women who take “selfies” in bikinis and post them up for the world to see..? Do you want to see a general ban on that too Tim?

its a free country mate, even if it doesn’t suit your taste or mine.

Regarding the Ad Standards Board’s determination about Zoo in November last year, what the Ad Standards Board did was group complaints about a number of different Facebook posts into one document, not just the image of the woman in two halves. Whilst the document says that complaints are ‘upheld’, the document is actually incomplete.

One of the complaints submitted to the board and referenced on the Ad Standards Board’s website as ‘invitation to upload selfies’ was about Zoo regularly soliciting semi naked photos from women. Zoo will post “sends us a pic of you and a Zoo” along with an email address. Women send in their semi naked photos, holding a Zoo mag. The photos are then published on Facebook, hundreds like and share it, resulting in free advertising for Zoo.

The complaint was specifically about Zoo soliciting photos and the fact that this undermines community concerns about sexting and safe use of the internet. It was on this basis that Mossimo and Lovable ad campaigns were banned last year.

Although the ASB references Section 2.6 Health and Safety within prevailing Community Standards as one of the issues raised, they did not discuss section 2.6 in the document. The only reference they made to the complaint was “an image of a woman taking a photograph of herself wearing a bikini and holding a copy of Zoo magazine.” Completely missing the point, they did not address the issue.

The ASB was asked to clarify this one month ago, but have not responded. I would like to know why Mossimo and Lovable were banned from soliciting sexualised images, yet Zoo magazine gets away with it.

You can read the document here for yourself.

http://www.adstandards.com.au/.....ef=0437/12

I remember a few years back talking to an ad executive working for Zoo and asked how much they paid for the content of girls proudly displaying their backsides.

They replied ‘Paid? We don’t pay. We get 1000s of girls a week sending in pictures for us to print free.’

So go figure. Hateful comments aside, the magazine does exactly what it says on the front page and caters for BOTH male and female readers. Sure, we don’t have to like it but lets not turn Mumbrella into the Daily Mail please.

Al, I see what you mean, in that by being provocative Zoo is not responsible for the reaction it inspires – and by blaming Zoo we are victim blaming.

Victims of crime are made responsible for things that were out of their control and generally amount to wrong place, wrong time (and wrong gender).

I’d argue that Zoo are hardly victims. They are perfectly capable of deleting offensive, violent and misogynistic comments on their facebook page.

I’ve recently learned the term ‘rape culture’ which includes the attitude that women’s bodies are public property. Publishing sexualised images of women and asking for comment on them fits neatly into rape culture, which is by definition, misogynistic.

While some of these comments can rightly be called misogynist, most cannot. You are defaming these men and i hope they sue you over it.

Yeah Pigman I’m sure they’ll have a super strong case…

The issue for me is that Zoo has created an environment where (unfortunately) people will misbehave. By not deleting or addressing it, Zoo is facilitating and enabling these people. Condoning – maybe, it could be argued either way.

As for defaming – really?! REALLY?!
EVERYONE KNOWS THEY ARE ON THE INTERNET. Don’t write it if you don’t stand by, or mean it!

Great article, great last line and I hope it encourages Zoo to create a clear policy and moderate accordingly!

I cant believe the comments on this thread defending Zoo?

Zoo is a publication, published by ACP / Bauer Media. Bauer Media also publish titles in Australia such as, for women: Australian Womens Weekly, Woman’s Day and for children: Disney Princess and Little Friends. Money Magazine and Smart Business Idea’s also comes out of their stable.

Bauer have a responsibility to keep their comments moderated. They would not publish such explicit, vulgar and sexist comments in the print mag.

Tim has quite rightfully hunted this down, because Mumbrella is a voice for the media industry in Australia. Publishers in Australia must act responsibly.

@Kenny. Are you kidding me? I am guessing that you are a troll and not a part of the media industry?

@Anon. The matter is the comments that have not been moderated.

The sad part of social media is that “The People” can become “The mob”. In the past publishers acting responsibly would ensure that such commentary was never aired and society would ensure that people who opened their mouths loudly in public were ousted (or taught to be socially responsible.)

It will be interesting overtime, how we regulate all of the vile on social networks. We cannot let it get out of control, otherwise we will see loads of Kenny’s, Anon’s and Pigman’s, doing as they please, which for my daughters would be truly horrific.

Is that how guys really talk? How sad.

I cannot believe this is even an article – although entertaining to read. I don’t find it all shocking, ground breaking or even news worthy.

Zoo readership = Bogan.

Good point Tim – and this issue of brands being responsible for the dim wits who comment on their facebook feeds is really important……zoo what ya gonna do? hopefully get hit by a lovely large fine that you need to pay.

Clementine Ford wrote a good article for the Daily Life about the same issue: http://www.dailylife.com.au/ne.....28vnc.html

The problem with sexist attitudes in any industry is that they just get worse when you don’t talk about them. This is an industry blog, and Zoo is part of the media industry.

Thank you for talking about it, Tim.

I thought Bauer had some fancy communications/social experts on staff to prevent this kind of thing from happening? Makes the publishing house as a whole look ignorant.

@Kenny – you’re right. Kim Kardashian deserves comments like ‘I’d love to tie just one brick around her ankle, and throw her in the ocean and watch her drown.’ Hilarious!

This isn’t the deep dark edges of the internet – this is a public Facebook page for an ACP-stabled magazine, and comments like this aren’t on – regardless of who they’re directed at.

Advertisers – are you comfortable with this?

I’ve been disgusted with them since those ads with the dude and the tennis ball… I mean, is this SERIOUSLY the gene pool in which we are to take a dip?!

I don’t f&%*ng think so.

Men may think it’s all very funny to make jokes at the expense of women, but us girls should be intelligent enough not to give them the time of day. Then maybe they’ll learn.

As for Zoo, best of luck with your attitude. I hope that ish gets better soon.

it’s the 48,000 likes for that page that depresses me…

Hey Kenny, , I get it that you have it in for Tim, and see yourself as some kind of media commentary hater, but really – is this how you spend your time?

Scouring Mumbrella for things that outrage you, finding them in really obvious places, and then letting us all know how shocked you are to find out that a lot of people are dipshits?

In fact, your examples don’t even hold up that well. Most of the comments, seem to be directed at Tim himself, rather than a hatred for an e newsletter that comments on media or advertising issues. Will you be providing your services for all newsletters or just ones that critise your favourite mag?

Not a big fan of KK, but surely a murder threat seems to be going a bit far?

I mean, I don’t much like a lot of people, but I don’t go around threatening to drown them…

Agree. What’s disturbing isn’t only that young dumb dickheads think this way. It’s that a major brand is enabling a forum that condones and even encourages it, thereby giving it credence and making it appear acceptable. Cultivating a rape culture is exactly the right way to describe this. I wouldn’t be surprised if these guys create a spin-off Meetup group for men who want to stalk, rape and drown women by tying a brick to one foot and throwing them in the ocean…

PS Tim, you cop a lot of flak for some of the things you write but don’t let any of the trolling get to you on this one. You were absolutely right to raise it and I can’t believe Zoo gets away with it when any other company would be stopped in its tracks.

It’s self evident the Zoo reader has scabs on their knuckles from recent Cro-Magnon evolution. All the same, as a marketer I’d consider pulling spend if this kind of vitriol was left online for what’s supposed to be a mainstream media publication.

Yes, @John you’re so right. It’s all women’s fault for opening their mouths and daring to voice an opinion in the first place. It makes men (like you?) angry and in need of a safe environment in which to retaliate. Thank you Zoo for providing in times of need! @John: I’m guessing you’re a ‘bottom half’ man

Kenny asks Tim, is this really how you spend your time?! Well it just happens to be his job so I’d certainly hope so!

I, for one, am absolutely delighted that Tim does spend his time bringing attention to the prevalent and extremely disturbing woman-hating culture that exists out there.

It astonishes me that people exist who think like this, and I just HATE the fact that the likes of the Zoo Facebok page gives them a voice, but hoepfully with the likes of articles like this, they might not be given such an open voice in the future, and maybe, just maybe, they may actually stop long enough to realise that what they are saying and how they are thinking about women is quite simply, wrong.

It’s the same reason why people think “Twilight” is genius literature, think “Two and a Half Men” is an audio visual mastercraft and reckon the “artists” on 2Day FM are musical brilliance. If there’s a market out there for it – it’ll keep selling. By publishing this article, you’re merely aiding Zoo’s publicity.

Are they guilty of misogyny – maybe. Sexism – perhaps. While the females depicted in the magazines are easy on the eye – I’m sure a lot of their readers would be happy to join them for stimulating conversation over candlelit dinner, long walks on the beach and snuggling up on the couch during rainy nights with cheesy chick flick DVD’s.

Let’s not generalise the Zoo Weekly reading fraternity based on a few anti-nanny like FB comments. In a glass half-full perspective – at least Zoo are enabling their staff to put food on the table and pay their bills. What’s Kim done for modern-day society?

“how’d she get her fat ass on the ski” – hilarious.

It’s a shame that while ZOO’s print mags manage a kick-ass balance between sex, risk, wit & class (the reason I’ve always enjoyed reading them), this charming page seems to cater more for juvenile, all-talk virgins.

It’ll be interesting to see if this strategy shift works for them.

Well flagged Tim. That this type of approach and comments are endorsed by a large Australian publisher is extremely worrying.

So when do Rhonda and Ketut get married?

Damn internet!

Reading posts and comments like this proves to me that Australia is no different from the evil pigs in India and Afghanistan who openly condone violence against women. Thank you Tim for having the courage to speak up.

I think the solution for Zoo is to direct it’s fans to a closed forum.

It may make it more difficult to utilise FB as the tool they see it as, but they clearly need a ‘private place’ for this stuff.

It’s a bit like telling the drunk teenagers to take their party from the street corner home to their parents house where they can’t hurt anyone but themselves.

It’s a nice world you live in where you can pretend these people don’t exist.

Now that I’ve been alerted to this I won’t be buying any ACP/Bauer publications anymore. Not going to support an organisation that green flags this treatment of women.

@Lucio – You’re awesome.

I’m not shocked at the comments. Those guys are everywhere – always have been, girls – you wont cure the morons by censoring them. I also believe that if we are to censor sexual images and naked attractive bodies we might as well impose islamic law on all men and women. I mean, look what it did for the middle east.

Perhaps we should turn back the clock a bit and look at the history of sexual censorship, ie. What has banning sex for priests in the catholic church done for society accept come out sideways in the form of child rape. What’s interesting to me is that societies which repress and censor sexuality have more extreme abusive behaviour than those with a more open approach. This is overwhelmingly evidenced in research.

I also find it offensive that the title of this article suggests that guys who find women sexually appealing are hateful. Many men are attracted to women. Just because there are some bogans out there to stupid to know when to shut up does not mean all men who appreciate the female body are women haters, in fact if I hated women, I’d become gay. Teenagers and young women will sext whether or not the laws that be condone it or not – you can’t control human nature with an ipad. People haven’t changed. Just the forum.