Melbourne Cup records lowest ever broadcast TV audience, but streaming audience climbs
Seven’s Melbourne Cup race attracted 1.797m metro viewers yesterday afternoon, down 189,000 from last year’s 1.986m.
The result was the lowest ever for the Melbourne Cup race on broadcast television, but according to Seven it was the biggest live streaming day in 2017 for free to air television since the Australian Open Men’s Final in January.
Rekindling has won the 2017 @emirates #MelbourneCup for Joseph O'Brien and the Williams family for the second consecutive year pic.twitter.com/SDrb1Zbf2a
— Racing Victoria (@RacingVictoria) November 7, 2017
So 1.8 million viewers out of a national population of 24 million. Why is this the race that stops the nation exactly?
Ryan, It’s probably because the people watching the racing are at work, at the pub or club, cafe, RSL, shopping centre, TAB’s none of which are counted in the 1.8 million. I’m sure if you counted the millions and millions watching in these places the count would not be 1.8 million.
Well 1.8 million simultaneous viewers in their home in the 5 major capital cities.