Melbourne International Film Festival plays on fear of dodgy foreign films
Clemenger BBDO Melbourne has launched a new campaign and brand identity for new client Melbourne International Film Festival. The ads play on the idea that cinema goers tend to think that foreign films can be a bit hit and miss.
http://youtu.be/O9HmPgYeGRU
The ads, though set in China and Poland, were shot on the outskirts of Melbourne using local actors.
A little long… But great, especially compared to last years ad.
Wouldn’t mind seeing the other version. Any chance of that getting posted?
brilliant
I’ve put in a request to Clems, Steve. Hopefully ‘China’ will be added to the story a bit later this afternoon.
Cheers,
Robin – Mumbrella
Love it! Clems Melbourne are on fire!
comparing this year’s effort with last year’s makes me shudder, nice one clems!
les wood, it’s not brilliant at all man, it’s fucking brilliant.
Interesting that Poland seen through Australian creative eyes has absolutely no reference to real Polish landscape. On contrary, it looks just like Poles imagine Australian outback. The “Chinese” spot hasn’t faced this problem.