‘Memories are built into cars’: Paper Moose launches first work for Rollin’ Insurance

Indie agency Paper Moose has developed a new brand platform for car insurer Rollin centred around the idea of “getting out of the way” so customers can “get on with life”.

‘Here For The Ride’ highlights the simplicity of Rollin car insurance in what can be an overcomplicated category. The hero film features authentic human moments in cars, from road trips, office meetings, to drive through dates.

“A vehicle is quite often people’s castles these days, so we wanted to have something that really revolved around the car,” Nick Hunter, CEO of Paper Moose, told Mumbrella. “All of the scenes are people just living – because its so important to see that relatability.”