Men at Work reveals blokey client list
A PR agency which believes it is the first to focus just on male consumers has revealed its client list for the first time.
Big male-focused brands Yamaha, Karcher and Kennards Hire have been signed by Men at Work Communications over the last month, adding to its list that also includes Worx and Leatherman.
The agency, established 18 months ago, believes it is one of the first to focus solely on male centered products and services.
Company director Adam Mumford founded the agency with childhood friend Sean McKeon, also a director of the company.
Good idea. From my experience a lot of PR firms are very female orientated and don’t do a particularly good job with male-orientated products. This is a long-bow too, but I also think unless the business is fashion or fragrance a lot of PRs aren’t particularly interested either…
Great idea. I worked in men’s magazines for a decade and PRs would send you this nice pink press release with balloons and sparkles attached. Which just proved they had absolutely no idea and it was just more garbage for the cleaners at the end of each day.
Nice one Men at Work!
Love the branding!
Nice on Mentally Friendly!