Menulog Australia’s new Goldblum ad accused of ‘imitating’ Abbot Mead Vickers BBDO campaign
Five days after Menulog announced it had recruited Jeff Goldblum as the new face of the brand, and appointed Y&R Sydney to its creative account, the campaign’s main advertisement has been accused of imitating a 2015 ad for Currys PC World by Abbott Mead Vickers BBDO.
According to an article from Campaign UK, the campaign, which shows Goldblum giving advice about ordering food from the Menulog app, “imitates” an advertisement used at Christmas for Currys PC World.
The ads see Goldblum urging people to have ‘less talk’ and ‘more eat’ by using the app to order food in moments when silence is needed.
Rip off
Absolute shocker. Aussie Ad Agency lifts idea from UK!
Isn’t that what we do at Ad agencies, watch other adverts from around the world and rip them off? Or is that supposed to be a secret?
I thought this was pretty funny and well scripted which is all that matters at the end of the day. Right?
I hear what you’re saying, but I’d counter; the Menulog ads are actually good.
It’s not just the use of Jeff. Both ads have the same setup. Jeff, giving advice to a couple, who’re sat on a couch in a living room.
If it was Jeff in a jungle talking to a lone hiker, well maybe…
… but there is very little NOT similar.
Don’t see the passing off…..do see Jeff Goldblum ads.
Check him out in Amy Schumer’s 12 Angry Men. JG doing what JG does.
I love the Menulog ads. I do feel a little saddened they are such a direct steal. Not that the Curry’s ads are wildly original. I mean, the notion of a quirky character unexpectedly appearing out of nowhere in the middle of a domestic situation to solve a problem in an entertaining way is hardly novel.
It took me about 8 seconds to find this example
https://youtu.be/eUQ8tl5EdbQ
The business world in Australia is so risk averse, that presenting an already successful ad might be the only way to get a green light these days.
It’s just the snake having another bite of its own tail, I suppose.
This is great work! Y&R finally do something amazing for Australia and you take them down… How about we all give ourselves a break and thank the lord that an App company did a TV ad??? You might even get to make one too if your play nice
…for your input