Mercedes Benz social campaign invites fashionistas to turn back the clock
Social media aggregator Stackla is behind a campaign for Mercedes Benz Fashion Week (MBFW) that aims to expand the event “beyond the catwalk” and take fashionistas back in time.
The #alwaystrending campaign has seen the creation of an interactive social timeline for the MBFW website which not only collates content about this year’s event – which runs between April 12 to 16 in Sydney – but will look back over the last two decades of fashion.
Visitors to the site can click on any year from 1995 and view content from that year’s show which has been posted on social media using the #alwaystrending hashtag. Content posted on the site will not be limited to MBFW but extended to fashion in general.
Isn’t Mercedes Benz official social agency someone else? Online Squares or something?
@Credi-tor Online Circle Digital, yes they are Mercedes Benz agency. This campaign, I believe isn’t Mercedes but probably IMG who owns “Mercedes Benz Fashion Week (MBFW)”.